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Jon Marcus

As courting students gets tougher, colleges vie to make the admissions process friendlier

Admissions & Enrollment

AI summary

As competition to attract prospective students intensifies, colleges are trying to make the admissions process feel less daunting. During a fall campus tour, one high school senior described the experience as overwhelming and close to a full-time job, having already visited several schools with more planned. The shift matters because a friendlier admissions experience may shape where students apply and ultimately enroll.

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